Cipla Nutrition announces Pain & Gain body makeover competition winner
Larisa De Swardt from Pretoria was recently announced as the lucky winner of the Cipla Nutrition body makeover competition, which ran last year to promote Cipla Nutrition's partnership with the American action comedy film Pain and Gain, which explores the subculture of bodybuilding.
De Swardt walks away with a body makeover to the value of R60 000, which includes a six month supply of Cipla Nutrition supplements, continuous body assessments to track her fitness progress, an exercise and nutritional program created by a core team of Cipla Nutrition experts, as well as progress monitoring and program adjustments. The prize will also include a before and after photo and video shoot.
Cipla Nutrition MD Deon Lewis announced the winner during the one year birthday event of S.W.E.A.T.1000, Bedfordview, in February. At the event Lewis also announced the launch of a similar competition to coincide with the South African release of Pain & Gain on DVD and Blu-Ray. One lucky entrant will also win a body makeover to the value of R40 000.
De Swardt says that she is thrilled with the quality of Cipla Nutrition's products and its nutritional qualities, and was completely surprised when she was announced as the winner. "I had no idea when I entered the competition that the prize would be so life changing. I'm ecstatic to have won and can't wait to start my journey towards complete transformation."
Entry to the competition was open to consumers who bought a specially marked Cipla Nutrition 100% Whey Protein bag from select retailers and entered the unique entry code via an online platform. Consumers can expect another exciting Cipla Nutrition partnership with 2014 action and adventure movie Hercules, launching on 2 August 2014.
Pain & Gain is now available for sale on DVD and Blu-Ray and the second national competition to afford yet another person the opportunity to get a complete Cipla Nutrition and S.W.E.A.T.1000 Hollywood make-over package, is now open for entries. To enter, consumers are urged to purchase a copy of Pain & Gain on DVD or Blu-Ray, with entry details inside the packaging, available at leading retail outlets.
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